Philosophy

There are many more things that matter to us than simply making money [if that was the most important factor we wouldn't be textile manufacturers!]. That doesn't mean that we don't have any aims and ambitions - far from it. Some of our more realistic ones are:

  1. To design and manufacture customised performance sportswear that is innovative and distinctive. want to take pride in people wearing our clothing both because it looks good and, more importantly, because it performs.
  2. To help ensure that textile manufacturing in the UK - which was once a world leader - does not disappear completely. We provide employment for several skilled individuals who otherwise would have to look outside the industry in order to find work. We are also very aware of our role in the community and whenever and wherever possible we like to support local events and pursue an active policy of always supporting local companies [eg vehicle maintenance, computer and web support].
  3. To minimise our impact upon the environment as much a physically possible and, to this end, we are always actively looking at ways of reducing our 'carbon footprint'. All our fabric waste is recycled - via local projects such as the Worcestershire Resource Trust - and we deliberately pursue a policy of reusing paper [for admin] and cardboard boxes [for dispatch]. Don't be surprised if your garments arrive in a box that has had a previous life - it helps to keep the costs down, offering you better value for money, and is inevitably helping the environment at the same time.

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